Wildrose launches licence plate design competition for Alberta artists

The Wildrose Official Opposition is asking Alberta graphic artists and designers to submit their designs

  • Tue Jul 29th, 2014 8:00pm
  • News

EDMONTON, AB – The Wildrose Official Opposition is asking Alberta graphic artists and designers to submit their designs for Alberta’s new licence plate and will host an online voting competition to determine the top design.

The Wildrose Caucus Foundation will make a $2,500 donation to the winning designer’s charity of choice. The winning designer will also receive a $500 cash prize, courtesy Wildrose MLAs. Submissions will be collected until noon on Aug.3, after which time finalists will be chosen and posted for Albertans to vote on.

Wildrose Leader Danielle Smith said the competition is intended to showcase the immense talent in Alberta’s graphic design community and give Albertans a greater say in what will be become an important symbol of Alberta’s identity. The PCs chose Minnesota-based 3M to provide design options for Alberta’s new plates.

“The PC government missed a golden opportunity to engage with Albertans and give them a direct say in choosing how to express our collective identity,” Smith said. “We are inviting Alberta’s art and design community to give us their creative best on what they think the plates should look like. I have no doubt the submissions we receive will be top notch and will hopefully force the government to change its approach.”

The Wildrose Caucus Foundation was formed in March of 2013 after PC MLAs approved an 8% increase in MLA pay, despite objections from Wildrose MLAs. In response, Wildrose MLAs unanimously agreed to set up a charitable fund to donate their increase in pay.

Since its formation, the Wildrose Caucus Foundation has made several contributions to Alberta charities and causes including the Be Brave Ranch, Camp fYrefly and the Red Cross relief efforts following the Typhoon Haiyan disaster in the Philippines.