UFA and 4-H Alberta commit to a renewed partnership

UFA Co-operative Limited and 4-H Alberta have agreed on a renewed three-year commitment to develop youth, family and agriculture.

UFA Co-operative Limited and 4-H Alberta have agreed on a renewed three-year commitment to develop youth, family and agriculture. The two organizations have been working together as partners in the community for well over 75 years.

“We deeply value a continued partnership with 4-H because promoting, celebrating and investing in Alberta’s rural community is one of our top priorities. Our partnership allows our organization to showcase the importance of volunteerism, youth development and education in rural Alberta,” said Bob Nelson, UFA president and CEO.

The renewed partnership directs UFA support to a variety of programs and opportunities throughout 4-H Alberta, with a special focus on leader training and educational components, including the Annual 4-H Leaders’ Conference, Provincial Equine Leaders’ Forum and Beef Leaders’ Update. The partnership also contributes a significant portion of support to grassroots initiatives such as financial contributions to all club level 4-H Alberta Achievement Days in the province and the newly developed 4-H Loyalty Program offered to all 4-H members with 15 per cent off all livestock and equine supplies at all UFA locations.

“UFA has a direct impact on the success of the future leaders of tomorrow, and continues to show remarkable leadership and initiative in its efforts to give back to the communities where their members, customers and employees live and work. UFA is committed to building sustainable, innovative programs with us that help to advance tomorrow’s leaders and strengthen business skills,” said Bruce Banks, CEO of the 4-H Foundation of Alberta. “Our continued partnership is a great opportunity for all parties involved to engage and further support rural communities.”

UFA also recognized the importance of volunteerism by awarding five 4-H alumni volunteers for their outstanding 2011 contributions to their communities. The volunteers were acknowledged at UFA Farm & Ranch Supply stores. Recipients of the UFA 4-H Alumni Service Award were presented with a $2,000 UFA gift certificate in recognition of their contributions.