Tesla edges into pickup truck market with electric model

Tesla’s pickup likely to appeal to drivers who want an electric vehicle that can handle outdoors

Elon Musk is taking on the workhorse heavy pickup truck market with his latest electric vehicle.

The CEO of Tesla will unveil a new electric pickup truck at the Los Angeles Auto Show Thursday night.

With the launch, Tesla is edging into the most profitable corner of the U.S. auto market, where buyers tend to have fierce brand loyalty. Tesla’s pickup is more likely to appeal to weekend warriors who want an electric vehicle that can handle some outdoor adventure. But it could end up cutting into Tesla’s electric vehicle sedan sales instead of winning over traditional pickup truck drivers.

Tesla has struggled to meet delivery targets for its sedans, and some fear the new vehicle will shift the company’s attention away from the goal of more consistently meeting its targets.

ALSO READ: B.C. man’s dash-cam captures suspected ‘keying’ of Tesla

The Associated Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

New exec for Rimbey Chamber of Commerce

Melvin Durand steps down as president

Rural Municipalities president speaks out

Oil and gas companies need to pay their taxes

New Rimbey Legion executive installed

Garreth Jones takes over as president of Rimbey Legion

Mentors needed

Big Brothers Big Sisters reach out to community

Rimbey’s New Year’s Baby

New baby for Angus and Kristine McColm

VIDEO: Canada’s first presumptive case of coronavirus officially confirmed

Both patient and wife arrived on a China Southern Airlines flight after having been to Wuhan

Alberta premier wants feds to approve Teck mine for benefit of First Nations

Kenney: ‘Surely [reconciliation] means saying yes to economic development for First Nations people’

VAUGHAN: Childhood heroes like Kobe are supposed to be immortal

Kobe Bryant tragically passed away in a helicopter crash that claimed the lives of nine people

VIDEO: Music stars pay tribute to Kobe Bryant at Grammys award show

Music artists including Billy Ray Cyrus, Rick Ross and Kirk Franklin paid tribute to Bryant

VIDEO: Alberta man hopes billboard will find him a kidney donor

Jim Lomond has a rare disorder that causes inflammation and damages his kidney tissues

Pregnant B.C. woman stuck in Wuhan, the epicentre of coronavirus outbreak

Woman is due to give birth in Wuhan, China unless she can get out

Canada’s basketball community mourns Kobe Bryant after helicopter crash

Bryant was an 18-time NBA all-star who won five championships

‘Devastated’: Fans, celebrities remember Kobe Bryant after his death

Bryant played all of his 20-year career with the NBA with the Los Angeles Lakers

Most Read