Integra Tire helps community with big wheel

The food bank’s Peggy Makofka accepts a donation of $1

By Adam Jackson

Integra Tire in Rimbey has found unique a way to give back to the community while helping everyone in the process.

The auto shop has raised $1,500 so far.

Lorne Adam, owner of the business, has developed a wheel that, in a fairly complicated system, gives to everyone for Christmas.

“I just thought it up one night when I was going to bed and I figured it would be a good way to help,” said Adam.

When a customer enters Integra Tire, they get to spin a wheel. This wheel contains the names of about 30 different businesses. Depending on which business the customer lands on, they get a ticket to take to that business. When the customer takes the ticket to the business, they receive a prize from that business — anything from a pocketknife to a coat. Also, when the ticket is brought to the company, Integra tire requires them to donate $1 to the Rimbey Food Bank. Integra Tire then matches their donation.

This system has been extremely effective not only to the food bank but to the small businesses the customers must enter to receive their prize.

Adam recalls one customer, who entered a store he had never been in, and left with more than $100 worth of merchandise. “It helps everyone out.”

Personal and corporate donors can participate and have a certificate printed and taped on the wall at Integra Tire. The wall is currently filled with many donations from generous Rimbey companies and residents.

Adam hopes to fill a wall of his showroom with donations.

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