FILE- In this Feb. 3, 2016, photo the Volkswagen Beetle is displayed at the Auto Expo in Greater Noida, near New Delhi, India. Volkswagen says it will stop making its iconic Beetle in July of next year. Volkswagen of America on Thursday, Sept. 13, 2018, announced the end of production of the third-generation Beetle by introducing two final special editions. (AP Photo/Tsering Topgyal, File)

VW to stop making iconic Beetle next summer

The Beetle was introduced in Germany in 1938 and came to the U.S. 11 years later

DETROIT — After selling it on and off in the U.S. for nearly seven decades, Volkswagen has decided to squash its iconic Beetle.

The company’s American unit announced Thursday that it would end global production of the third-generation bulbous bug in July of next year after offering two special editions for sale.

The compact Beetle was introduced in Germany in 1938 during the Nazi era and came to the U.S. 11 years later, where it became a symbol of utilitarian transportation often used by hippies. The iconic car sold for about 30 years before U.S. sales stopped in 1979. The last of the original bugs was produced in Puebla, Mexico, in 2003.

Volkswagen revived it in the U.S. in 1998 as a more modern “New Beetle,” but it attracted mainly female buyers. The company revamped it for the 2012 model year in an effort to make it appeal to men, giving it a flatter roof, less bulbous shape, a bigger trunk and a navigation system. U.S. sales rose fivefold to more than 29,000 in the first year, rising to just over 46,000 in 2013 but tailing off after that. Last year VW sold only 15,166, according to Autodata Corp.

The special editions, which come in coupe and convertible body styles, get unique beige and blue colours in addition to the normal hues. They also get standard extra chrome, new wheels and three-colour ambient lighting inside.

Volkswagen has no immediate plans to revive the Beetle again, but the company wouldn’t rule it out.

“I would say ‘never say never,’” VW of America CEO Hinrich Woebcken said in a statement.

The company plans to roll out an electric version of the old Bus in 2022 called the I.D. Buzz.

The Associated Press

Like us on Facebook and follow us on Twitter.

Just Posted

Naked man arrested for impaired driving

The man allegedly fled the scene of a collision wearing only a sheet. Plus other Ponoka RCMP briefs

Remembrance Day Service held in Bentley

Message on sacrifices given

County of Wetaskiwin won’t allow rec cannabis in campsites

If you want to smoke marijuana, you’ll have to go in the camper

Rural crime task force results released at Agri-Trade luncheon

Report cites problems with police not being able to keep up with crime and justice system issues

Drunk driver with pot in the truck rear-ends tractor

Intoxicated driver ends up behind bars

Six students arrested, charged in sex assault probe at Toronto all-boys school

The school’s principal, Greg Reeves, described the video of the alleged sexual assault as ‘horrific’

Calgary bobsled death inquiry recommends infrared technology, safety audits

A judge found the deaths of 17-year-old twins Evan and Jordan Caldwell were accidental and caused by blunt-force head and neck trauma

Wetaskiwin RCMP searching for owner of missing urn

Police say the small blue urn, with label ‘BAIER’ at the bottom, was handed in recently

Examine ‘monstrous’ allegations of forced sterilization of Indigenous women: NDP

The issue of forced sterilizations will also be raised at the UN Committee Against Torture

Canada Post ‘cooling off’ period won’t resolve postal dispute, says CUPW

CUPW national president Mike Palecek says the union isn’t holding rotating strikes to harm the public

Calgary city council votes to shut down bid for 2026 Winter Games

More than half of those who went to the polls voted ‘no’ to bidding for the games

Rimbey council holds open house before passing cannabis smoking bylaw

Rimbey town council talk to the public regarding cannabis

Calgary Stampeders back to Grey Cup with 22-14 win over Winnipeg Blue Bombers

Calgary was favoured to win the 2017 and 2016 Grey Cups, but lost to the Toronto Argonauts and Ottawa Redblacks respectively.

Most Read