This past spring, City council approved a proposal from Vesta Energy Ltd. (‘Vesta’ or ‘Vesta Energy’) to purchase the exclusive naming rights to the Eastside Recreation Area, creating the Vesta Energy Fish & Fetch Park.
Vesta’s approved proposal is for $17,500 per year over a seven-year term, with an option to renew before the agreement’s conclusion.
A grand opening to celebrate the partnership was held on Sept. 29 welcoming City officials, representatives from Vesta – and several furry friends.
“Lacombe City council is excited to have a proven local business like Vesta Energy take on the naming rights for the Eastside Recreation Area,” Mayor Grant Creasey said. “Vesta’s commitment to their local community is to be commended, and I know Lacombe dog owners, fish and game enthusiasts, and outdoor lovers of all kinds will enjoy the Vesta Energy Fish & Fetch Park for years to come.”
The park has been operating throughout the summer and includes a fully fenced dog park with agility equipment, solar lighting, potable water, dedicated parking, and a small dog area.
Adjacent to the new dog park, the Lacombe Fish & Game Association has improved the west fishpond area, including a new aerator, casting docks, and a pedestrian bridge that improves overall access and functionality throughout the park.
“Vesta Energy is thrilled to participate in the Eastside Recreation Area development project,” said Mark Lansing, Vesta’s VP HSE & Sustainability.
“Supporting the development of community outdoor activity space fits perfectly with our sponsorship platform that is targeted to support and enrich the local communities in which we operate. We look forward to the opening and use of Lacombe’s latest recreational area, the Vesta Energy Fish & Fetch Park.”
The agreement aligns with council’s strategic plan for City administration to look for innovative opportunities for sponsorship and advertising on City-owned equipment and infrastructure and identify alternative revenue sources to help keep taxation below annual inflation.