Unifor National President Jerry Dias speaks during press conference asking for all Canadians and Americans to boycott all General Motors vehicles that are made in Mexico due to the recent news about the Oshawa General Motors plant closure in Toronto on Friday, January 25, 2019. (THE CANADIAN PRESS/Nathan Denette)

General Motors disputes UNIFOR’s Super Bowl ad

GM announced last fall it will close its factory in Oshawa, Ont.

The Canadian subsidiary of General Motors is trying to stop an auto workers union from airing a critical TV commercial during the Super Bowl.

The 30-second ad calling the automaker greedy and “un-Canadian” is scheduled to broadcast on Canadian TV stations during Sunday’s game.

GM announced plans in November to close its car factory in Oshawa, Ont., costing the jobs of about 2,600 blue-collar workers.

The commercial accuses GM of continuing to expand in Mexico while leaving Canadians “out in the cold” and makes claims about the costs of a 2009 auto bailout.

GM sent a cease-and-desist letter to Unifor giving it a Saturday deadline to stop using the ad.

The company says in a statement that the ad is misleading and inaccurate.

The Associated Press

Like us on Facebook and follow us on Twitter

Just Posted

Let the Games begin!

Team Alberta takes home gold and silver in speed skating on day one

WATCH: Historic night in Red Deer as 2019 Canada Winter Games kicks off

Star-studded Opening Ceremony features athletes from across Canada

Athletes’ medals unveiled at the official kick-off of 2019 Canada Winter Games

Medals depict Central Alberta landscape and pay tribute to First Nations

WATCH: Canada Winter Games are finally here

Final leg of torch relay kicked off at Fort Normandeau

WCPS looks to its schools and communities for new mission, vision, values and beliefs

WCPS’s Board looks to students, and staff in advance of larger community engagement

‘Just like Iron Man’: Calgary surgeon undergoes experimental spinal surgery

Dr. Richi Gill was in a freak accident on a boogie board during a family vacation in Hawaii

Canadian airlines waiting for guidance from Ottawa over X gender option

Major U.S. airlines said they will change their process so passengers can identify themselves along non-binary lines

Trudeau’s principal secretary, Gerald Butts, resigns amid SNC-Lavalin furor

Butts categorically denies the accusation that he or anyone else in the PMO improperly pressured former attorney general Jody Wilson-Raybould

Deported B.C. man who came to Canada as a baby granted chance at return

Len Van Heest was deported to the Netherlands in 2017

Sex abuse survivors to meet with Vatican summit organizers

Pope Francis has urged participants to meet with abuse victims before they came to Rome

Ex-FBI official: ‘Crime may have been committed’ by Trump

Andrew McCabe said FBI had good reason to open a counterintelligence investigation into whether Trump was in league with Russia

Team Alberta adds nine medals on day two of competition at Canada Winter Games

Team Alberta had a solid day at the 2019 Canada Winter Games in Red Deer

Most Read