Group of towns wins marketing award

  • Nov. 17, 2009 3:00 p.m.

By Jasmine Franklin

It’s called Alberta Sweet 16 and this tourism promotion project involving 10 towns including Rimbey, has won an Alberta Tourism Award.

“It’s a great thing,” said Rick Kreklewich, Rimbey’s director of recreational services. “Anytime you can advertise events in the community is a positive thing. It’s a very worthwhile project for central Alberta.”

Alberta Sweet 16 was created to promote events being held throughout central Alberta. Its name was derived from the 16 weekends between the May long weekend and September’s Labour Day weekend. The project promotes one major event for each community on the website.

The communities of Rimbey, Innisfail, Lacombe, Red Deer, Red Deer County, Ponoka, Rocky Mountain House, Stettler, Sylvan Lake and Wetaskiwin began the project in 2008. By working together, the team advertised events and updates through the website, Google and Facebook, resulting in more than 17,000 visitors to the site.

On Oct. 26, the team was awarded with the marketing partnership award at the ninth annual Travel Alberta Industry conference in Banff.

“The members have come to realize that we all benefit from cooperative marketing and get spin-off from tourists coming to the region,” said Dean Schweder, chair of the central Alberta Tourism Committee, and tourism and economic co-ordinator for the Town of Rocky Mountain House. “With more than 1,400 events being posted on the website in 2009, it has become a source for locals and tourists when seeking out information about events in central Alberta.”

The team is working on a marketing plan for 2010.

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