FILE - A Juul vaping system with accessory pods in various flavors. (Washington Post photo by Bill O’Leary)

Juul move to end vaping advertising in the U.S. not extended to Canada

The largest e-cigarette maker in the U.S. also announced its CEO, Kevin Burns, will step down

A commitment by San Francisco-based Juul Labs to no longer promote its e-cigarettes in print, digital and TV advertisements applies only in the United States, not in Canada, a spokesman says.

Juul Labs Canada says in an email that Juul Labs is a global company and “this announcement impacts the U.S. only.” The company didn’t answer a question about how Juul markets its products in Canada.

On Wednesday, the largest e-cigarette maker in the U.S. also announced its CEO, Kevin Burns, will step down and pledged not to lobby against a sweeping ban on vaping flavours proposed by the Trump administration.

The decision marks the second time within a year that Juul’s U.S. and Canadian marketing policies have diverged. In November 2018, the company said it would continue to sell mango, fruit, and cucumber flavoured pods in Canadian retail outlets, despite no longer doing so south of the border because they might entice young people to use its products.

Juul would not explain why it seemingly sees a link between flavoured products and youth consumption in the States, but not Canada, beyond saying the two markets “are very different.”

READ MORE: U.S. government plans to ban flavours used in e-cigarettes

Juul and hundreds of smaller e-cigarette companies are fighting for their survival as they face two public health debacles linked to vaping: a mysterious lung illness and rising use of e-cigarettes by teenagers.

Public health officials are investigating hundreds of cases of the breathing ailment but have not yet identified any one product or ingredient. At the same time, underage vaping has reached epidemic levels, according to top government health officials, with more than one in four high school students using e-cigarettes in the last month.

Juul entered the Canadian market in August 2018, vowing to help Canada’s five million adult smokers quit by providing an alternative to combustible cigarettes.

It said its Juul devices, USB docking stations and flavoured vaping liquids that contain nicotine would be available for purchase in convenience stores, vape shops and on its e-commerce site.

In July, Juul opened its first corporate store in Canada in Toronto. It opened its second in Edmonton two weeks ago.

Since 2018, Juul has tried to head off a crackdown in the U.S. with a series of voluntary steps, halting retail sales of several flavours and shutting down its social media presence.

The company now faces multiple investigations from Congress, several federal agencies and state attorneys general.

— With files from The Associated Press

The Canadian Press

READ MORE: U.S. teenager files lawsuit against Juul e-cigarette maker

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Truck broken into, parked by local hotel

Trailer stolen from Ponoka area

Several players from Rimbey are on the West Central Tigers hockey team.

West Central Tigers tie Airdrie 3-3 in Rimbey, Saturday. Treena Mielke Photo

Junior curling bonspiel held in Rimbey

Seven municipalities participated in junior curling bonspiel

Blair says RCMP have met Wet’suwet’en conditions, calls for end to blockades

The Wet’suwet’en’s hereditary chiefs oppose the Coastal GasLink project

Portrait of the Coastal GasLink, a pipeline to divide a nation

In mid-February, 46 per cent of the pipeline route had been cleared

Alberta ends master agreement with doctors, new rules to be in place April 1

The current master agreement with physicians ends March 31

Alberta rail conductor fired for social media posts awarded money, but not reinstatement

Arbitrator Richard Hornung says that he agreed with the Teamsters union

Kids exposed to household cleaners as newborns more likely to get asthma: study

Air fresheners, plug-in deodorizers, antimicrobial hand sanitizers and oven cleaners were the worst culprits

Burger King breaks the mould with new advertising campaign

The company is known for irreverent ad campaigns

PHOTOS: RCMP call on kids to name latest police puppy recruits

This year’s theme is the letter ‘N,’ and 13 German shephards must be named

Federal minister pledges to meet Wet’suwet’en chiefs in B.C. over natural gas pipeline

The Wet’suwet’en hereditary chiefs say they are visiting Mohawk territory

Pipeline dispute: Tories put no-confidence motion on House of Commons agenda

Conservatives say they have no confidence in the Trudeau government to end the rail blockades

Most Read