From left, Daniel, Liam and Noah Moran raise glasses of sparking raspberry juice to celebrate the founding of their charitable enterprise, the Caring Cookie Company. It will raise money for Safe Harbour programs. (Contributed photo)

From left, Daniel, Liam and Noah Moran raise glasses of sparking raspberry juice to celebrate the founding of their charitable enterprise, the Caring Cookie Company. It will raise money for Safe Harbour programs. (Contributed photo)

Young central Alberta brothers baking to help homeless people in Red Deer

Daniel, Noah and Liam Moran have started The Caring Cookie Company charity

Seeing a homeless, coat-less man in the Superstore parking lot in Red Deer was Noah Moran’s first shocking glimpse of poverty and addiction.

The eight-year-old central Alberta boy wanted to help this man, so he started a charitable cookie-selling enterprise with his two brothers, Daniel, 11 and Liam, six.

The Caring Cookie Company now has a website and will be open for business by mid-next-week. The brothers plan to donate proceeds from cookie sales to Safe Harbour Society to help homeless clients.

Noah explained “I felt really sad for him” when he saw the grey-haired man weaving and stumbling around the grocery store parking lot with just a shirt on. “He had no jacket and it was cold, freezing outside…”

The intoxicated man was checked out by ambulance workers and taken to spend the night at Safe Harbour’s mat program after Noah’s father, local paramedic Joel, called for assistance.

Noah, Daniel, and Liam, who live near Gull Lake, later asked their parents many questions about why the man was inadequately dressed, why he was walking unsteadily, and why he had no home?

Their mom, Carina, explained to them about addictions. She said, “Nobody sets out to live that kind of life,” but drug or alcohol abuse often spring from inner hurt and pain.

Next morning, Carina found Noah rummaging through drawers. She asked what he was doing, and the boy told her he was looking for markers to make a sign so he could sell some cookies.

“He wanted to give money to the mat program so he could help the homeless man and his friends,” said Carina, who still gets emotional at this recollection.

“It’s easy to become jaded,” explained the local mother, who as a former paramedic, was regularly exposed to addictions and poverty.

Her son’s reaction allowed her “to look through the eyes of kids again” and see people who are experiencing homelessness as human beings, who “are somebody’s fathers, sons or brothers…”

Carina agreed to help Noah with his charitable endeavour — and Daniel and Liam also signed on for the project.

As co-owner of Sweet Capone’s dessert shop and bakery, Carina has access to a commercial kitchen. She and her boys plan to start making charitable cookies there on Saturday.

Daniel, Noah and Liam are meanwhile learning a lot about starting a business, including marketing, purchasing and budgeting, and are posting their progress on Facebook.

“Last night we worked on costing with dad. We learned how to calculate our production costs and then figured out our margins. It was good math practice,” wrote Daniel. He’s concluded “running a business is a lot of work and expensive. You could make stuff with cheaper ingredients but then it won’t be as good and then people won’t want to buy it as much. Mom said it’s important to make something that you are proud to sell.”

Noah is the charity’s CEO, while Daniel does the social media and created the Caring Cookie Company website, and Liam helps with the cookie selection.

So far, they plan to make chocolate chip, sea-salt caramel, pecan-toasted coconut, and chewy gingersnaps. “I like all of them — except the coconut,” admitted Liam.

Carina can’t be sure how long this venture will last — but her boys already told her they would rather make cookies than play baseball this spring, so it indicates at least a three-month commitment.

She hopes her sons will realize through their endeavour that they can make a positive contribution. “People say one person can’t make a difference, but that is such a lie. Every good thing starts with a seed, and then you have to water it and watch it grow…”

The Caring Cookie Company racked up 300 social media followers in the first 24 hours. The boys’ altruism has even inspired local musician, Mike Szabo, to write a song.

Jennifer Cross, manager of Safe Harbour’s detox program, called the brothers’ effort “lovely…. It’s just the sweetest gesture — and I think it will have a more far-reaching affect than the family can realize as everybody who helps or buys cookies will know more about Safe Harbour and what we do.”

For more information, visit www.caringcookiecompany.com.



lmichelin@reddeeradvocate.com

Like us on Facebook and follow us on Twitter

Homeless

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

A vial of some of the first 500,000 of the two million AstraZeneca COVID-19 vaccine doses that Canada has secured through a deal with the Serum Institute of India in partnership with Verity Pharma at a facility in Milton, Ont., on Wednesday, March 3, 2021. THE CANADIAN PRESS/Carlos Osorio - POOL
Alberta begins rolling out AstraZeneca COVID vaccine for those aged 40 or older

There are more than 70 pharmacies offering AstraZeneca, including 26 offering walk-in appointments

A child writes in their school notebook during a home schooling session in Cremona, Alta., Monday, March 23, 2020, amid the worldwide COVID-19 pandemic. Thousands of students in Calgary will shift to online learning as of today in a bid to curb rising COVID-19 infection rates in the city. THE CANADIAN PRESS/Jeff McIntosh
Online classes begin for some Alberta students amid rising COVID-19 cases

Alberta currently has the highest rate of active COVID-19 cases in the country

A vial of some of the first 500,000 of the two million AstraZeneca COVID-19 vaccine doses that Canada secured. THE CANADIAN PRESS/Carlos Osorio
Alberta joins Ontario in lowering minimum age for AstraZeneca vaccine

More than 700,000 doses of AstraZeneca have been administered in this country

Asymptomatic testing will now be available for "priority groups" who are most likely to spread the COVID-19 virus to vulnerable or at-risk populations. File photo by THE CANADIAN PRESS
Alberta identifies 1,516 new COVID-19 cases on Sunday

Central zone has 1,849 active cases

In this image from NASA, NASA’s experimental Mars helicopter Ingenuity lands on the surface of Mars Monday, April 19, 2021. The little 4-pound helicopter rose from the dusty red surface into the thin Martian air Monday, achieving the first powered, controlled flight on another planet. (NASA via AP)
VIDEO: NASA’s Mars helicopter takes flight, 1st for another planet

The $85 million helicopter demo was considered high risk, yet high reward

The Rogers logo is photographed in Toronto on Monday, September 30, 2019. THE CANADIAN PRESS/Tijana Martin
Rogers investigating after wireless customers complain of widespread outage

According to Down Detector, problems are being reported in most major Canadian cities

People are shown at a COVID-19 vaccination site in Montreal, Sunday, April 18, 2021, as the COVID-19 pandemic continues in Canada and around the world. THE CANADIAN PRESS/Graham Hughes
Nothing stopping provinces from offering AstraZeneca vaccine to all adults: Hajdu

Health Canada has licensed the AstraZeneca shot for use in people over the age of 18

Deputy Prime Minister and Minister of Finance Chrystia Freeland responds to a question during Question Period in the House of Commons Tuesday December 8, 2020 in Ottawa. The stage is set for arguably the most important federal budget in recent memory, as the Liberal government prepares to unveil its plan for Canada’s post-pandemic recovery even as a third wave of COVID-19 rages across the country. THE CANADIAN PRESS/Adrian Wyld
Election reticence expected to temper political battle over federal budget

Opposition parties have laid out their own demands in the weeks leading up to the budget

Each spring, the Okanagan Fest-of-Ale is held in Penticton. This year, as a result of the COVID-19 pandemic, the festival will not be held. However, beer is still available. How much do you know about this beverage? (pxfuel.com)
QUIZ: How much do you really know about beer?

Put your knowledge to the test with this short quiz

Pall Bearers carrying the coffin of the Duke of Edinburgh, followed by the Prince of Wales, left and Princess Anne, right, into St George’s Chapel for his funeral, at Windsor Castle, in Windsor, England, Saturday April 17, 2021. (Danny Lawson/Pool via AP)
Trudeau announces $200K donation to Duke of Edinburgh award as Prince Philip laid to rest

A tribute to the late prince’s ‘remarkable life and his selfless service,’ the Prime Minister said Saturday

A vial of some of the first 500,000 AstraZeneca COVID-19 vaccine doses that Canada secured. THE CANADIAN PRESS/Carlos Osorio
Canada’s 2nd blood clot confirmed in Alberta after AstraZeneca vaccine

The male patient, who is in his 60s, is said to be recovering

The funeral of Britain’s Prince Philip in Windsor, England, on Saturday, April 17, 2021. Philip died April 9 at the age of 99. (Kirsty Wigglesworth/AP)
PHOTOS: Prince Philip laid to rest Saturday as sombre queen sits alone

The entire royal procession and funeral took place out of public view within the grounds of Windsor Castle

Most Read