Some people believe this time of year is about presents, sparkles, and red and green lights strung out across the rooftops of houses.
For me, this time of year is about one thing, and one thing only – the food.
Now believe me when I say I love some good stuffing, but why on earth is turkey the traditional entree of choice?
Let’s be honest – it’s usually dry and the only way to make it bearable is to drown it in gravy.
When it comes to the food, each holiday has one traditional main course. Thanksgiving has turkey, Christmas is unoriginal and seconds the turkey tradition, and finally, Easter has ham. At some point we have to ask, where is the beef?
I dream of every holiday being celebrated with thick juicy steaks or a succulent slow-roasted medium-rare tenderloin. I dream of a Christmas supper free of fowl, and filled with beefy goodness
Luckily, being married into a ranch family, I am spoiled with one delicious tenderloin meal over the holidays courtesy of my mother-in-law.
But one just isn’t enough.
I’ve always been curious about traditions. I personally am not a huge fan of them, since traditions often leave us doing things we really don’t want to do just for the sake of “tradition”. Holiday meals are no exception. I couldn’t convince Grandma to make something other than turkey if my life depended on it, because, well, ‘tradition’.
But just imagine if we could let go of the bonds of tradition to actually enjoy the things we want to enjoy. At our Jordan holiday celebrations we eat beef – not because of tradition, but because it’s the best meal there is.
Packed with quality protein and rich in immunity and energy supplying nutrients, there’s no better meal to feed your family. Not to mention it’s so delicious it truly cannot be beat. But how can we spread the joy of beef this holiday season?
I believe we need to employ the marketing team at the Angus association to promote beef over poultry for all holiday meals. If there is one notable marketing strategy in the beef industry it’s that the Angus association has somehow successfully made the whole world believe that Angus beef is the only beef. The most popular of the advertisers are the fast food chains promoting Angus burgers as their “premium” burgers.
Truth be told, I’m not sure even the best beef connoisseur could make out the difference between an Angus or Simmental beef patty, especially on a burger. Regardless, somehow the Angus association has done some amazing marketing to promote the breed the way they have and we need some of that marketing strategy to endorse beefy holiday meals.
So if you too are sick of the dry, traditional holiday meat options I hope you’ll find beef an appetizing alternative this holiday season, and every holiday to come!