Super Bowl reaches 100.7 million people, down from 2018

It was the smallest audience in nearly a decade

The New England Patriots’ competitive but action-starved Super Bowl victory over the Los Angeles Rams was seen by 100.7 million people on television and streaming services, the smallest audience for football’s annual spectacle in a decade.

A boycott by disgruntled New Orleans Saints fans, a campaign by fans of quarterback Colin Kaepernick and a game with only one touchdown combined to shrink the audience. On CBS alone, the game was seen by 98.2 million people, compared to 103.4 million who watched on NBC last year, according to the Nielsen company.

Since reaching a peak of 114.4 million viewers for the Patriots’ 2015 victory over the Seattle Seahawks, the Super Bowl audience has slipped each year since. The Super Bowl is traditionally the most-watched television event of the year in the U.S., and its audience hadn’t dipped below 100 million since the Pittsburgh Steelers-Arizona Cardinals game in 2009.

READ MORE: Patriots outlast Rams 13-3 to win Super Bowl

CBS dealt with a city that held a major grudge. Many fans in New Orleans, where the hometown Saints were victimized by a blown referee’s call toward the end of its loss to the Rams in the NFC championship, skipped the game entirely. Preliminary ratings from New Orleans showed that Super Bowl viewership this year was half what it was in 2018.

New Orleans’ Times Picayune newspaper printed a mostly blank front page on Monday with the words, “Super Bowl?” What Super Bowl?”

The newspaper asked, “you think the NFL is sad that the Saints weren’t in it to spice up the night?”

There was also a campaign on Twitter by people who said they would not watch the game because of Kaepernick, the former San Francisco 49ers quarterback who hasn’t been able to land a job in the NFL since leading demonstrations in protest of police treatment of minorities.

After a season of offensive fireworks and conference championships that both went into overtime, Sunday’s game was a defensive struggle where the teams were tied 3-3 entering the fourth quarter. That’s a tough slog for the casual fan, and the Super Bowl draws millions who don’t watch football regularly.

At one point CBS commentator Tony Romo said, “this is hard to watch.” Others were blunter still. The website The Ringer said that “the historically boring Super Bowl sent football back to the Stone Age.”

Cindy Boren of The Washington Post wrote that it was “a snore of a Super Bowl.” The New York Times headlined a story: “How boring was the Super Bowl? The punts got exciting.”

The words “boring” and “Super Bowl” appeared in the same tweets more than 70,000 times in the past 24 hours. The words “worst” and “Super Bowl” were matched more than 50,000 times.

If anything, football fans have been spoiled by a string of competitive Super Bowls after many years in which big game blowouts became commonplace. This year the game’s outcome was in doubt until the final seconds, but it had only one touchdown and few scoring threats.

READ MORE: General Motors disputes UNIFOR’s Super Bowl ad

The one growth area for CBS was streaming. The network said an average of 2.6 million people streamed the game, up 31 per cent over last year.

CBS did achieve its goal of having a large audience sample its new talent show, “The World’s Best.” Nielsen said 22.2 million people watched the show’s debut, the most-watched entertainment show since the Oscars last year and the biggest entertainment premiere on TV since “Undercover Boss” debuted after the Super Bowl nine years ago.

___

Associated Press reporter Eric Carvin in New York contributed to this report.

David Bauder, The Associated Press


Like us on Facebook and follow us on Twitter.

Just Posted

Summer weather shows for 14th Annual Pro-Am

The annual event serves as a fundraiser for the Junior Golf Foundation of Gull Lake

Don’t miss Rimbey’s motorsport action this summer

Great events geared up at Central Alberta Raceways

Looking back and looking forward

Town of Rimbey Mayor reflects on two terms, what’s to come

Rimbey RCMP says property crime lower than recent years

Rimbey RCMP also seized stolen items, crystal meth in response to suspicious activity call

Mountain Pine Beetle makes its way into Ponoka County

“I won’t be planting any more pine trees,” said Rimbey’s Assar Grinde

VIDEO: Reports say Lashana Lynch is the new 007

Daniel Craig will reprise his role as Bond one last time

RCMP investigating alleged ‘sexual misconduct’ by cyclist on BCIT campus

BCIT said they were reviewing video evidence of the incident

Graphic suicide scene edited out of ‘13 Reasons Why’ finale

Suicide prevention groups support the decision

High-speed rail link would run from Vancouver to Seattle in under 1 hour: study

Annual ridership is projected to exceed three million

Asylum figures show overall slower rate of irregular crossings into Canada

Between January and June 2019, a total of 6,707 asylum seekers crossed irregularly into Canada

Diversity a Canadian strength, Trudeau says of Trump tweets at congresswomen

Trudeau avoided using Trump’s name when he was asked about the president’s Twitter comments

Garneau ‘disappointed’ in airlines’ move against new passenger bill of rights

New rules codified compensation for lost luggage, overbooked flights

Canadian is detained in China on drug allegations: Chinese government

Detention of a Canadian in China comes as part a diplomatic dispute triggered by arrest of Huawei exec Meng Wanzhou

Too much time on social media can hurt teens’ mental health: study

Researchers conducted a four-year survey of more than 3,800 adolescents between Grades 7 and 11

Most Read